I am a Senior Product Designer with 7 years of experience dedicated to deconstructing complex business challenges into seamless, high-impact digital products. My career has spanned global hubs—from the fast-paced financial sectors of Hong Kong to the innovative tech landscape of Germany —allowing me to design with a truly universal perspective.

For me, design is a strategic tool, not just an aesthetic layer. My approach is rooted in human-centered design, but driven by measurable results. Whether I am architecting lead-generation tools that see immediate adoption or spearheading the transition of a platform's entire market fit, I focus on the "why" behind every pixel. I don't just build interfaces; I build solutions that resonate with real people and drive business growth.

After years of high-velocity output, I recently stepped away for a 6-month sabbatical to travel. This period of exploration was a deliberate investment in my creative empathy. Navigating diverse cultures and unfamiliar systems reminded me of the core of UX: clarity, accessibility, and human connection. I’ve returned with a sharpened eye for detail and a renewed energy for solving the next generation of design problems.

I thrive in the "messy middle" of the design process—where cross-functional collaboration happens. I pride myself on being a bridge between engineering feasibility, business goals, and user needs. As a mentor and a consultant , I believe the best products aren't just "made"—they are refined through rigorous research , iteration, and radical transparency.

Let’s build something that matters.