Professional Impact
Jimdo | Senior Product Designer Hamburg, Germany | Dec 2020 – May 2025
Product Innovation: Engineered the end-to-end architecture of "Smart Forms," driving immediate value with 15 business integrations within a 5% rollout window.
Strategic Pivot: Partnered with executive leadership to transition the platform from a basic website builder to an all-in-one business ecosystem.
Cross-Functional Leadership: Orchestrated design alignment across Engineering, Product, and Marketing to ensure seamless, high-velocity shipping.
User-Centric Validation: Mitigated risk through rigorous user research and iterative usability testing, converting raw feedback into polished UI.
Design Mentorship: Scaled the design team’s capabilities by mentoring junior talent and refining internal design review processes.
Deloitte Digital | UI/UX Design Consultant Hong Kong | May 2018 – Oct 2020
Consultative Strategy: Delivered end-to-end design solutions for the insurance sector, overseeing everything from Information Architecture to high-fidelity execution.
Frictionless UX: Utilized Agile methodologies to deconstruct complex financial sign-up flows, significantly reducing user drop-off.
Experience Design: Directed the full creative lifecycle, including rapid prototyping, interaction design, and iterative testing for enterprise-scale clients.
WECREATE | Visual Designer Hong Kong | Oct 2017 – Apr 2018
Deloitte Digital USI | Visual Designer Mumbai, India | Oct 2016 – Sept 2017
Core Competencies
Design startegy
Interaction Design
Product Startegy
Information Architecture
Process and Research
User Research
Rapid Prototyping
User Testing
Tech stack
Figma
Adobe XD
Fullstory | Maze | Miro